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Quick tour

A short walk through each screen. It takes about a minute, and you can stop at any time.

What the words mean

Getting around

Weekly emails
The Jobs and Upcoming Events emails. A draft is made for you in Bloomerang every week; you check it, choose recipients and send it.
Event lists
One Bloomerang group per ISLA event, holding the people who registered and can be emailed. It updates itself every 15 minutes.
Stats
How ISLA is growing: followers, schools, members, email results, event registrations, the job board and the website. Pick a topic from the list on the left.
Activity
Whether each automation is working, with a fix or Tell wavedepth when something is wrong.
Health light
The button at the top right. Green means everything is running; yellow or red means something needs attention. Press it to open Activity.

What the screens tell you

Status
The colored line at the top of a section. It says where things stand, for example Ready to send or Sent.
Your next step
What to do now, in order. The tag in Bloomerang means you do it in Bloomerang, not here.
What you can do
Shown with a problem: a button that fixes it, and Tell wavedepth.
Tell wavedepth
Sends wavedepth an alert with what the dashboard sees. After you press it, everyone sees when wavedepth was told.
Updated
When the numbers on that screen were last refreshed.

Weekly emails

Draft
An email saved in Bloomerang that has not been sent. Nothing reaches anyone until a person sends it.
Ready to send
This week's draft is in Bloomerang, waiting for you to check it and send it.
Sent
The draft went out. Sent shows the morning after, when Bloomerang results are collected.
Draft failed
Making the draft stopped part way. Nothing was sent. Make it again, or tell wavedepth.
Draft missing
No draft was made at the scheduled time.
Past sends
Every send of a weekly email in the last year, with how many it reached and how many opened and clicked. Point at the lines to compare sends; click a send to see the email as people got it.
Preview
The email itself. This draft is exactly what is saved in Bloomerang; Next draft is built from today's listings.
Recipients tab
The tab in a Bloomerang email where you choose who gets it.
Banner
The promotion at the top of the Jobs email. It is chosen in WordPress.

Event lists

Bloomerang group
A saved set of people in Bloomerang CRM. Pick it on the Recipients tab to email them all.
Manage in Bloomerang
Opens the event's group in Bloomerang, where you can see everyone in it and add or remove people by hand.
Combine
Joins an event that shows up under two names into one list. The other names' registrants are added to this event's group. It can be undone with Separate.
Copy group name
Copies the group's exact name so you can paste it into Bloomerang's search.
People in the group
Everyone who registered and can be emailed. Lists only ever add people.
Left out
Registrants who are not in the group, with the reason, such as opted out of email.
Current, Older, Hidden
Current events have recent registrations. Older events have no group unless you press Start list. Hidden events are ones you put away.
Nurture emails
The Webinar Registrant to Member emails. wavedepth turns them on for an event when ISLA asks; its registrants are then added to that series.

Email results

Delivered
Emails that reached an inbox.
Open rate
The share of delivered emails that were opened.
Click rate
The share of delivered emails where someone clicked a link.
Job posting views
How many times a posting on theisla.org/jobs was opened, from Google Analytics. Readers counts people, so one person opening a posting twice is two views and one reader.
Comparison bar
On Stats, each email, event and job role has a bar. The longest bar is the best in the list; the thin mark is the average of what is shown, so anything to its right is above average. Search, Sort and the Show only buttons change what is compared.
Top source
Where most of a posting's readers came from: search, AI chat (such as ChatGPT), social and messaging apps, email, other websites, or direct (a typed or saved link, or an app that hides where the visit came from).
Unsubscribed
People who opted out from that email.
pts
Percentage points: the change from one rate to another, for example 36% to 38% is +2 pts.
Copy of an email
What people received, as Bloomerang renders it. Unsubscribe and preference links are switched off, so looking at it never acts for anyone.
Trend line
How a number changed over time. Point at it to read the number on each day. Community numbers add a point each day the dashboard is opened.
Not live
A number copied from a report, not read live from its source.

Still stuck?

On a problem, press Tell wavedepth. For anything else, email [email protected].

Combine events

Tick the events that are really this same event under another name. Their registrants are added to this event's group on the next update, and they stop getting a list of their own. You can separate them again later; nobody is removed from any group.

Preview